Amazon Lands ANOTHER Blow On Netflix (NASDAQ:AMZN) and Warner Bros (NYSE:TWX) have signed a licensing agreement to allow Prime Instant Video customers to watch popular television shows such as Fringe and The West Wing online. The shows will be available exclusively to Prime members and Kindle Fire customers on devices including the Amazon tablet, the Roku player, Microsoft’s (NASDAQ:MSFT) Xbox 360, and Sony (NYSE:SNE) PlayStation 3.

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“Bringing Fringe and The West Wing — two shows with a devoted fan base — to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love,” Brad Beale, Amazon’s director of digital video content acquisition, said in a statement.

The streaming service for Amazon Prime, an annual membership program, was launched last year as a rival to Netflix (NASDAQ:NFLX). It offers members unlimited instant streaming of more than 18,000 movies and TV episodes and provides several thousand books to be borrowed for free and without any due dates.

Amazon entered into a similar deal with MGM Studios last month. Before that, it had struck licensing agreements with NBCUniversal’s (NASDAQ:CMCSA) television unit and with CBS (NYSE:CBS) last year.

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