The new movies include beloved classics like Lady and the Tramp and new favorites like Pixar’s Ratatouille and Wall-E. This new deal builds on an existing relationship between Disney and LoveFilm, which is seen as a direct competitor to Netflix (NASDAQ:NFLX). Subscribers to LoveFilm Instant will have access to the new Disney titles at no extra cost.
Simon Morris, Chief Marketing Officer at LoveFilm said in the press release announcing the deal, ”Disney is renowned for creating world famous, quality family entertainment that parents can trust; from the earliest animations to modern classics. We are thrilled to enhance our relationship with the launch of Disney Movies on Demand, and even more excited about bringing our members so much new content in the process.”
Earlier in the month, Amazon inked a deal with Viacom (NYSE:VIA) that granted LoveFilm access to shows from Nickelodeon, MTV, and Comedy Central. That deal was another strategic move against Netflix, which recently allowed its own contract with Viacom to expire. The deal between Amazon and Viacom is Amazon’s biggest streaming deal yet, as the company looks to grow its streaming services to compete with Netflix and Hulu Plus, which is jointly owned by News Corp. (NASDAQ:NWSA), Comcast Corp. (NASDAQ:CMCSA), and Disney.
LoveFilm is currently only available to subscribers in the U.K., Germany, and Scandinavia. Amazon’s American competitor to Netflix is Amazon Prime’s video streaming service. Subscribers to Amazon Prime get access to streaming online TV in addition to other benefits on Amazon, like free two-day shipping. As of now it’s uncertain whether Amazon Prime will gain access to the Disney catalogue as well, but if it does that could be a huge blow for Netflix, as Amazon will dominate kid’s programming with the rights to Nickelodeon and Disney movies and TV shows.
Investing Insights: Should You Add Amazon To Your Portfolio?