Another Shakeup for Microsoft and Google Mobile

Smartphone maker LG Corp. has announced it will be focusing on handsets running Google’s (NASDAQ:GOOG) Android while backing away from Microsoft’s (NASDAQ:MSFT) Windows platform. LG is defending its position by making the claim that the total unit of Windows Phones sold in the global market is not a meaningful figure.

Windows 8 has not yet made the kind of impact that Android and Apple’s (NASDAQ:AAPL) iOS have made on the market, but it is still a solid platform and has the potential to prove competitive. Hardware partners like Samsung and Nokia (NYSE:NOK) have shown interest and are raving about the Windows platform, which will be updated later this year. Nokia’s confidence in the success of the platform is apparent, as the company has put so much of its weight behind the OS with its new line of Windows Phones.

However, the Nokia Lumia 900 is not faring as well as the company had hoped, though its flaws do not lie with the Windows platform. The OS is said to be the phone’s saving grace. Microsoft’s new operating system is engaging and different, and many expect for it to go a long way in a market that has been dominated by iOS and Android for so long.

LG and Nokia have had a rough year, but both are very different in their approach for moving forward. LG is not looking to take risks with Windows OS when the company is down. On the other hand, Nokia’s market share recently dropped to a 14-year low and the company is looking for a new formula to get things moving, as the old one clearly isn’t working anymore.

While change can be refreshing, Windows certainly will not make an impact on the market overnight. Irrefutably, Microsoft is entering the game too late and success for the OS will be slow moving. However, many people — including Verizon (NYSE:VZ) CEO Lowell McAdam — have faith in Windows 8. The new OS could potentially be the third mobile ecosystem to take the mobile market by storm in the long term.