UNVEILED: An Inside Look at Apple and Samsung’s Sales Numbers
As part of the court proceedings as they battle over various patent infringement allegations, Apple (NASDAQ:AAPL) and Samsung have had to submit detailed sales numbers for their smartphones and tablets. While Apple regularly reveals these sales figures during its quarterly earnings results, this is the first time we’re getting a closer look at some of Samsung’s sales numbers, alone with detailed breakdowns in the United States.
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Between June 2010 and June 2012, information submitted by Samsung indicates that it sold 21.25 million smartphones in the U.S., generating a total revenue of $7.5 billion. The best-selling Samsung smartphone was the Galaxy Prevail, a prepaid device available on Boost Mobile, accounting for 2.25 million units, or just over 10 percent of all shipments. Samsung’s range of Galaxy S II devices sold 4.1 million units across all U.S. carriers.
Samsung’s line of Galaxy Tabs didn’t do nearly so well, selling 1.4 million during the two-year period and generating revenue of $644 million. In contrast, Apple sold 34 million iPads in the same time frame, generating $19 billion in revenue. Apple also managed to sell 85 million iPhones and 46 million iPod touches for combined revenue of $60.3 billion.
Apple is arguing that Samsung directly copied elements from the iPhone for its range of Galaxy smartphones, and that consumers are confused as a result. Earlier this year, evidence suggested a large number of Samsung Galaxy Tab returns at Best Buy (NYSE:BBY) stores were the result of customers not being able to distinguish the product from an iPad when they made their purchases.
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