Following the Heartbleed Bug’s discovery this year, many users were advised to change their passwords. Dashlane Security Group, the company behind Dashlane Password Manager, decided to check out how secure a user’s password was on certain websites based on each company’s password policy in a survey. When the experts at Dashlane cross-referenced the password policy versus the average password strength on each site, the result was the tougher the password policy, the better the password quality. Scores ranged from -70 to 100. Dashlane made it possible for a company to score somewhere between -100 and 100, based on a company’s policies and other factors. Apple’s (NASDAQ:AAPL) website was the only one to get a perfect score based on Dashlane’s methodology.
The results showed that seventy-one out of the eighty-three websites the company looked at for its study did not score in the adequate or above range. Websites in this category included Apple, Windows Live/Hotmail, Micorsoft Store (NASDAQ:MSFT), UPS (NYSE:UPS), Kaspersky Lab, Target (NYSE:TGT), Go Daddy, Yahoo Mail (NASDAQ:YHOO), Walgreens (NYSE:WAG), Nike (NYSE:NKE), PayPal, and Toys”R”Us scored in the top twelve spots in descending order of password security ranking.
Apple had previously gotten a perfect score the last time the online security firm had done a version of this study. Dashlane has made the latest survey, its methodology, and an infographic the company made based on the results available for free download for those interested in seeing exactly how Apple got that top slot and how Match.com was matched with the last-place ranking.
For social media fans, Facebook (NASDAQ:FB), Twitter (NYSE:TWTR), LinkedIn (NYSE:LNKD), and Pinterest were included among the eighty-three total websites Dashlane looked at for the study. Facebook scored the highest of the three with a score of 10, landing it in spot number 32. Twitter, LinkedIn, and Pinterest all tied with a score of 0 and rank of 37 overall. Despite these scores, they were far from the worst of the worst.
Several popular brands ranked in the bottom ten rankings in the survey. The websites of Amazon (NASDAQ:AMZN), Groupon (NASDAQ:GRPN), Kickstarter, Orbitz, U.S. Airways, and Victoria’s Secret all scored a -45, causing a six-way tie for 74th rank. After that came e-Commerce website Fab with a score of -50 in 80th place. Streaming website Hulu and e-Commerce website Overstock shared a -55 score and second to last rank. As previously mentioned, last place went to dating website Match.com.
If you happen to use any of these sites, it may be time to change your password for a stronger one. Password managers are also a smart option. Dashlane made sure to mention that its password management was available for download right at the top of the post too.