Here’s How Apple Keeps its Employees Loyal

Apple (NASDAQ:AAPL) has announced a 25 percent pay raise for its retail stores workers, and will also begin offering all employees who have passed their probationary period an extra discount on Mac computers and iPad tablets. The new program will see employees receive discounts of $500 and $250 on the computer and the tablet, respectively.

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The new discounts do not apply to the Mac mini and the new MacBook Pro with Retina display. According to Apple Insider, the two devices have been left out because Apple considers the Mac mini fairly price affordable, while the new MacBook Pro is experiencing supply constraints.

Before the latest pay increment, sales staff at Apple Stores earned between $9 and $15 per hour, while their technical counterparts were given $30 per hour, according to the Wall Street Journal. Word is that the hike comes as a reaction to Microsoft (NASDAQ:MSFT) trying to poach Apple retail employees by offering promotions and higher wages.

Apple employs the equivalent of 36,000 full-time staffers at more than 350 retail stores around the world. Sales at its brick-and-mortar stores have more than doubled over the past few years, to about $14 billion last year from nearly $6.7 billion in 2009. Apple appointed John Browett as its new retail chief in January.

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