Can Investors Forgive Apple for This Fumble?

Apple (NASDAQ:AAPL) said late Thursday that it had resolved a glitch causing some apps downloaded from its online store to crash upon launch.

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An error in the code that prevents apps from being stolen was responsible for many malfunctioning apps over the past few day. A company spokesperson said in a statement that Apple “had a temporary issue that began yesterday with a server that generated DRM code for some apps being downloaded.” The statement said the issue only affected a “small number” of users.

Mobile and Mac users on Wednesday and Thursday found that updating some apps to the new versions caused them to crash right away. At least 100 of Apple’s more than 650,000 app titles were crippled by the bug, according to a list compiled and published online by Marco Arment, who created the Instapaper app, one of the few affected by the bug.

Apple’s spokesperson declined to say more about the number of apps affected, beyond the statement.

Having now fixed the glitch, Apple (NASDAQ:AAPL) said users who have experienced the issue can remedy it by re-downloading the app. But the negative press surrounding the issue may be longer lasting, as the blogosphere lit up with complaints about the bug, which was reported on by various news media outlets before Apple (NASDAQ:AAPL) even acknowledged the problem.

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