Apple ROCKS the Mobile Ad World
Apple (NASDAQ:AAPL) grabbed 31 percent of all mobile advertisement impressions in the second quarter, with the iPhone retaining its top spot among the top 20 handsets with a 16 percent sole share.
Samsung took in 22 percent to take second place among the top 15 manufacturers, while eight of the company’s phones combined for a 13 percent share among handsets, almost double that of the first quarter. Research In Motion’s (NASDAQ:RIMM) BlackBerry Curve, somewhat surprisingly, was the second device on the list after the iPhone, with Samsung’s Galaxy S in third. RIM was the third most popular device maker with a 13 percent share, followed by HTC and Motorola in fourth and fifth spot respectively.
Among platforms, Google’s (NASDAQ:GOOG) Android led with 46 percent, while Apple’s iOS accounted for 34 percent. RIM’s BlackBerry OS contributed 15 percent, Microsoft’s (NASDAQ:MSFT) Windows Phone had 4 percent, and Nokia’s (NYSE:NOK) Symbian made up barely 1 percent.
Among tablets, the iPad, Samsung’s Galaxy Tab, and Amazon’s (NASDAQ:AMZN) Kindle Fire were the top three tablets in a segment where 95 percent of all impressions came over Wi-Fi connections.
Smartphones accounted for 74 percent of all ad impressions, a growth from the 66 percent from last year’s second quarter. Feature phones made up only 7 percent of all impressions, down from 17 percent a year ago.
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