Apple (NASDAQ:AAPL) lovers brace yourselves for another iPad mini rumor. According to a new report by Chinese web portal NetEase, Apple is planning to launch its “iPad mini” in the third quarter of this year.
Apple is rpeortedly planning to launch with six million units of the device at a price that ranges between $249 or $299. The new device will compete directly with the launch of Microsoft’s (NASDAQ:MSFT) Window 8 products, Amazon’s (NASDAQ:AMZN) Kindle Fire, and smaller Google (NASDAQ:GOOG) Android tablets. Analysts say a smaller iPad will help maintain Apple’s lead over competitors in the tablet market.
A 7.85-inch iPad is said to be in production in Apple’s labs, but many are unsure whether the product will ever make it to the market. Even though the late Steve Jobs himself dismissed the idea of an iPad mini, rumors have continued to surface that Apple is in the process of creating a smaller version of its iPad.
The iPad mini would likely have a display resolution of 1024 x 768 and would carry a pixel density of 163 pixels per inch, the same density as the non-Retina iPhone and iPod touch models. Basically, content meeting Apple’s interface guidelines would display at acceptable sizes on an iPad mini display.
The notion of a smaller iPad version is certainly feasible for Apple. Furthermore, the iPad mini just might crush competitors despite its small size.