Is Apple’s Retina REALLY Too Good to Be True?

Early orders of Apple’s (NASDAQ:AAPL) new MacBook Pro with Retina display have been delayed by up to a month — it seems the new laptops are an even bigger hit than anyone had expected, and that includes Apple itself. According to MacRumors, customers who purchased the new laptop on its launch day on June 11 through Apple’s enterprise sales channel received letters that the machines will ship on or before July 25. The customers had been quoted shipping estimates of 7-10 business days at the time of ordering.

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The new high-definition MacBook has been in high demand since its introduction during the keynote of Apple’s Worldwide Developers Conference, with shipping estimates going up to two to three weeks within hours of its launch and then moving to between three and four weeks just a few day later.

The new laptop starts at $2,199 for the 2.3-GHz quad-core i7 with 8GB of RAM and 256GB of flash storage. The 2.6 GHz quad-core i7 model with 512GB of flash storage currently sells for $2,799.

But with such strong initial numbers, will Apple soon exhaust the market? Afterall, the only people buying the laptop are those with a large chunk of change they don’t mind spending on what is still, for most, a frivolity. Once all those people buy the new MacBook, how many customers will be left?

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