Despite Nokia’s (NYSE:NOK) Lumia 920 being named the Smartphone of the Year by Endgadget readers, Nokia has had difficulties selling its Microsoft (NASDAQ:MSFT) Windows Phone 8 powered smartphone; in the first three months of 2013, Windows Phone accounted for just 5.6 percent of all global smartphone sales. While this figure represented an increase from the 3.7 percent share the operating system commanded in the year-ago quarter, the company is still finding it hard to convince buyers that there are more than two operating systems in the world: Apple’s (NASDAQ:AAPL) iOS and Google’s (NASDAQ:GOOG) Android.
A recent advertisement created to showcase the Lumia 920 made fun of this way of thinking. Set to a rollicking tune, wedding guests trade insults based off well-established stereotypes of iPhone and Samsung (SSNLF.PK) Galaxy users. At the end, when the wedding cake has been destroyed and the ceremony has succumbed to total chaos, one staff member asks the other whether the Samsung and Apple fanboys would stop fighting all the time if they knew about the Nokia Lumia. In response, the other staff memeber said, “I think they kind of like fighting.” Both were taking pictures of the scene with colorful Lumias.
Microsoft has also addressed this issue in a more traditional avenue as well. “We have our own fans, of course,” wrote Microsoft’s Michael Stroh in a blog post. “And while they may be outnumbered (for now), they’re no less proud and routinely urge us to do more to get the word out about Windows Phone … There are choices. iPhone and Android smartphones aren’t the only — or even best — options out there for all smartphone buyers.”