Apple Store’s iPhone Trade-In Program Expands to Germany
Apple’s (NASDAQ:AAPL) iPhone trade-in program has expanded to Germany, according to a report from German blog Apfelpage.de, via VentureBeat. Apple first kicked off its iPhone Reuse and Recycling Program in the U.S. in August before making it available in the U.K. two months later. Since then, several additional countries have been added, including Canada, France, and India. Apple also runs website-based versions of the iPhone Reuse and Recycling Program in several emerging markets.
According to Apfelpage.de, retail customers in Germany can receive Apple Store gift cards worth up to 230 euros (about $315) for their old iPhones. However, the gift card must be used for the purchase of a new iPhone. The amount of credit given depends on the iPhone model, as well as the overall condition of the device.
Although Apple’s trade-in program is primarily geared toward getting customers to upgrade their devices, the service also serves an environmental purpose, since it accepts devices that have zero trade-in value. Per VentureBeat, Apple’s smartphone recycling program is operated by recycling firm Brightstar, the same company that handles trade-ins for Apple in the U.S. and the U.K.
The introduction of Apple’s iPhone Reuse and Recycling Program in Germany follows the recent release of a lower-cost 8GB iPhone 5C in the country. Apple introduced the 8GB iPhone 5C in Australia, China, France, Germany, and the U.K. on March 18. The device retails for approximately $70 less than the previous entry-level 16GB iPhone 5C and is intended to attract consumers who are looking for a cheaper 4G-enabled device. Presumably, some of the German Apple customers taking advantage of this program are upgrading from a 3G iPhone 4S, which may explain the timing of the program’s launch.
Apple revealed the primary goals of its iPhone Reuse and Recycling Program in a job listing posted by the company last November. Besides boosting in-store sales of the iPhone, the job listing described several of the other core program objectives, such as ““brand protection,” “key material recovery,” “environmental goals,” and “growing Apple’s market share in the secondary electronics market.”
Although Apple’s trade-in program is undoubtedly a convenient service for many Apple Store shoppers, it may not offer consumers the best value for their old iPhones. As previously reported by 9to5Mac, many third-party iPhone resellers offer more money for used Apple devices than what Apple will give through its in-store program.
Third-party iPhone resellers also offer cash, rather than just Apple Store credit. On the other hand, the Apple Store’s iPhone Reuse and Recycling Program provides an instant return for the customer, whereas most used electronics dealers may take several days or even several weeks to process a payout.
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