3 Tech Titans Making Noise: Apple’s Trade-In Program, eBay’s New Initiative, Microsoft’s PC Problems

Apple Inc. (NASDAQ:AAPL): Apple has informed CNBC’s Jon Fortt that the company’s iPhone trade-in program rolls out nationwide on Friday. Separately, the release date of Apple’s iPhone 5S and 5C models may have been confirmed by an AT&T employee vacation blackout for the second half of September, according to BGR. T-Mobile has already blacked out its employee vacation dates around September 20.

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eBay (NASDAQ:EBAY): In order to settle and prevent numerous merchant complaints over its PayPal unit, eBay is launching an initiative called Customer First that it hopes will yield a higher user satisfaction rate. Within the program, PayPal is adjusting its risk models to result in fewer payments to trustworthy merchants being held up, or, in the words of an executive, “[catching] more sharks and less dolphins.” It will also be putting in place a “no fault construct” for small-buyer complaints regarding counterfeit goods.

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Microsoft (NASDAQ:MSFT): Research firm IDC has adjusted its prediction of the decline in personal computer sales in 2013 from 7.8 percent to 9.7 percent due to the rise in popularity of other smart devices that are not computers. This could be bad news for Microsoft, which has a larger stake in the personal computer sector than some of its competitors. The announcement followed IDC’s original raise from 1.3 percent to 7.8 percent in May.

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