3 Tech Titans Making Noise: iPad Mini Retina Goes Live, Google Opens to Nielsen, Microsoft’s Browser Fix
Apple Inc. (NASDAQ:AAPL): Three weeks after its introduction, the iPad mini with Retina display has hit store shelves, at least virtually, as it’s now available for purchase through Apple’s website. The 16GB and 32GB Wi-Fi-only models are displayed with shipping times of one to three business days, while the other models are looking more toward five to 10 business days. The prices start at $399 for the 16GB model, $499 for the 32GB model, $599 for the 64GB model, and $699 for the 128GB model.
Google Inc. (NASDAQ:GOOG): Last week, Google decided to allow Nielsen Holdings (NYSE:NLSN) to place measurement tags on YouTube ads, a reversal which may result in a shift of television ad dollars to online video. The lack of Nielsen measurement tags had been a sticking point for many potential advertisers on the site; previously, advertisers had only been able to track ads using metrics developed by Google, while many marketers prefer Nielsen’s tools because it “gives them a metric that is comparable to audience ratings in television,” according to The Wall Street Journal.
Microsoft Corp. (NASDAQ:MSFT): Microsoft issued a security update on Tuesday that addressed an Internet Explorer Active X control glitch that “allowed malware to be installed on computers when users visited at least one breached website.” Security researcher FireEye said that the bug was part of an active persistent threat that plugged an exploitive code into a high-traffic website known to draw visitors “interested in national and international security policy.” Security researchers expressed concerns that IE 7, 8, 9, and 10 could be at risk if a simple modification to the exploit code were to be implemented.