A Glimpse into Amazon’s Corporate Strategy
With the declining bookstore revenues projected to continue through 2012, one company that may have spurred this slide is Amazon.com Inc. (NASDAQ:AMZN). Thanks to its Kindle, more consumers are turning to e-books.
What’s interesting about Amazon, is its corporate approach has been more of a marathon than a sprint. CEO Jeff Bezos has said his company is willing to let people scratch their heads and endure some negative PR from their actions as long as Amazon keeps their eye on the big picture.
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Amazon has had a great year and has seen its star rise without the invention of a new product or service. It has gained power by taking an industry that has been there for the taking. Unlike other technology companies, such as Google, Inc. (NASDAQ:GOOG), Facebook and Apple Inc. (NASDAQ:AAPL), it’s story comes from the corporate strategy, according to Forbes.
Take a look at what Amazon has done to the market.
Amazon didn’t come out with one great product that everyone coveted; it disrupted an entire industry. It shook things up. Take the book industry, for example:
- One-click shopping
- Free shipping over $25
- eBooks that come very close to traditional books
- offering Kindle digital options such as the reading of blogs, “singles” and more recently high-quality graphics