Amazon’s Kindle Fire Demand is Super Hot

Amazon Inc (NASDAQ:AMZN) has responded to strong consumer demand for its Kindle Fire tablet by increasing supplier orders to 5 million units, up from 4 million units. Amazon (NASDAQ:AMZNhad already raised its order volume once in the middle of the third quarter, up from 3.5 million units to 4 million units. That’s a strong demonstration of demand and should send a warning to the Barnes & Noble (NYSE:BKS) Nook and Apple (NASDAQ:AAPL) iPad.

In addition to the positive channel news, a new survey of 2600 respondents conducted by ChangeWave and RBC Capital Markets found that five percent of respondents had already preordered or were “very likely” to buy the Fire. This exceeded the four percent who in 2010 said they were very likely to buy the iPad.

Another 12 percent said they were “somewhat likely” to purchase the Fire – again over and above the nine percent who said the same thing of the original iPad prior to its launch. Of the five percent of “very likely” buyers, 26 percent said they would delay their iPad purchase to buy the Fire. The main attraction is apparently the Fire’s low price of $199.

Here’s how tablet computing companies are trading on the news:

  • Amazon.com Inc. (NASDAQ:AMZN): The shares recently traded at $211.32, up $0.1, or 0.05%. Its market capitalization is $96.10 billion. They have traded in a 52-week range of $156.77 to $246.71. Volume today was 2,506,738 shares versus a 3-month average volume of 6,771,350 shares. The company’s trailing P/E is 111.40, while trailing earnings are $1.90 per share. About the company: Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company’s products include books, music, videotapes, computers, electronics, home and garden, and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Get the most recent company news and stock data here >>
  • Barnes & Noble, Inc. (NYSE:BKS): The shares recently traded at $14.15, up $0.47, or 3.44%. Its market capitalization is $819.53 million. They have traded in a 52-week range of $10.30 to $14.67. Volume today was 1,149,194 shares versus a 3-month average volume of 931,990 shares. The company’s trailing earnings are $-1.20 per share. The company pays a dividend of $1.00 per share for a dividend yield of 8.30%. About the company: Barnes & Noble, Inc. operates superstores and mall-based bookstores throughout the US. The Company operates book superstores under the names Barnes & Noble Booksellers, Bookstop, and Bookstar. Barnes & Noble also operates bookstores in shopping malls under the names B. Dalton Bookseller, Doubleday Book Shops, and Scribner’s Bookstore. Get the most recent company news and stock data here >>
  • Apple Inc. (NASDAQ:AAPL): The shares recently traded at $386.43, down $8.85, or 2.24%. Its market capitalization is $359.15 billion. They have traded in a 52-week range of $297.76 to $426.70. Volume today was 14,533,376 shares versus a 3-month average volume of 21,043,900 shares. The company’s trailing P/E is 13.96, while trailing earnings are $27.68 per share. About the company: Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers. Get the most recent company news and stock data here >>
  • Google Inc. (NASDAQ:GOOG): The shares recently traded at $596.67, down $4.28, or 0.71%. Its market capitalization is $193.25 billion. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 1,269,328 shares versus a 3-month average volume of 3,547,520 shares. The company’s trailing P/E is 20.34, while trailing earnings are $29.34 per share. About the company: Google Inc. is a global technology company that provides a web based search engine through its website. The Company offers a wide range of search options, including web, image, groups, directory, and news searches. Get the most recent company news and stock data here >>
  • Research In Motion Limited (NASDAQ:RIMM): The shares recently traded at $17.40, down $0.65, or 3.6%. Its market capitalization is $9.06 billion. They have traded in a 52-week range of $17.17 to $70.54. Volume today was 11,289,477 shares versus a 3-month average volume of 24,498,700 shares. The company’s trailing P/E is 3.18, while trailing earnings are $5.48 per share. About the company: Research In Motion Limited (RIM) designs, manufactures, and markets wireless solutions for the worldwide mobile communications market. The Company provides platforms and solutions for access to email, phone, SMS messaging, Internet, and Intranet-based applications. Get the most recent company news and stock data here >>

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