Analyst: New iPhones Boon for Apple’s Quarterly Sales
Before Apple (NASDAQ:AAPL) released its record-breaking weekend sales numbers, many analysts believed that the new iPhones would have a minimal impact on Apple’s calendar 2013 third quarter. However, thanks to the nine million iPhone 5S and iPhone 5C models that Apple sold over the launch weekend, many analysts have been forced to revise their iPhone sales projections upwards.
However, new AlphaWise Smartphone Tracker survey data from Morgan Stanley analyst Katy Huberty indicates that Apple may still outdo many analysts’ revised predictions. Based on this data, Huberty believes that Apple will sell approximately 34.5 million iPhones in the third quarter of calendar 2013, reports Apple Insider. The current global iPhone shipments consensus estimate for Apple’s calendar 2013 third quarter is about 33 million units. The current quarter ends on September 29.
As noted by Apple Insider, the study’s projected iPhone sales were significantly boosted by consumer interest in Japan and China. The increased consumer interest from China was likely due to the fact that this was the first year that China was included in the initial iPhone launch weekend. Apple also recently announced a distribution deal with NTT DoCoMo (NYSE:DCM), Japan’s largest carrier.
Although Huberty’s iPhone sales estimate is higher than the consensus estimate, it should be noted that many analysts originally underestimated Apple’s opening weekend sales numbers. For example, BMO Capital Markets analyst Keith Bachman predicted that Apple would sell less than 6 million units over the weekend. Piper Jaffray’s Gene Munster offered an even more conservative estimate of 5.5 million units.
Last week Huberty used AlphaWise Smartphone Tracker survey data to dismiss concerns about Apple’s failure to release any pre-order numbers for the iPhone 5C. Apple later announced that it had set a new record for first weekend sales.
Here’s how Apple has traded over the past five trading sessions.
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