Google (NASDAQ:GOOG) has created a “monster” with Samsung (SSNLF.PK), which is now innovating at a much faster pace than Apple (NASDAQ:AAPL), Piper Jaffray analyst Gene Munster has said. Munster was discussing the Korean company on Bloomberg TV on Wednesday, ahead of the expected launch of the Samsung Galaxy S IV smartphone on March 14.
“What [Samsung] are doing is they’re innovating faster,” Munster said, according to MacDailyNews. “I don’t know if they’re necessarily ahead of where Apple is, but just the pace that they’re coming out with [products] is so much faster, so think of it this way: iPhone comes out on an annual basis, Samsung comes outs with an impactful phone on a monthly basis and two or three really big phones a year. And so, the technology, I guess, that they’re actually working on, they’re able to get it to market a little bit faster.”
While Google was once using Samsung to market its Android operating system and make it more popular, the Korean company has now taken over as the bigger brand, the analyst added. “[Google] created this monster with Samsung,” Munster said. “People talk about about the Galaxy brand… they say it’s an Android phone coming out. That’s a shift versus a year ago and so we believe that there’s probably going to be increased tension between Samsung and Google.”
The Galaxy S IV is expected to be launched in New York City on March 14 with an eight-core Exynos processor, a separate eight-core graphics processing unit, a 4.99-inch Super Amoled display, 2GB of RAM, a 13-megapixel rear camera with 1080p video capability, a 2-megapixel front-facing camera, and the latest version of Android.
According to IBB analyst Jefferson Wang, the Galaxy S IV will be Samsung’s “last act in Apple’s shadow.”