Apple Analyst Conservative, Google Shares Positive, eBay Estimates Strong

On Tuesday, investors and traders began buying stocks ahead of a big week for earnings releases. Analysts were quick to put out their latest reports on big name companies like Apple (NASDAQ:AAPL), J.P. Morgan (NYSE:JPM), Google (NASDAQ:GOOG) and eBay (NASDAQ:EBAY). Here’s what their homework says:

Apple (NASDAQ:AAPL): Piper Jaffray lowers fourth quarter estimates for Apple Mac. NPD data indicates sales for Mac came in below the consensus estimate, up only 12 percent year-over-year.  The firm feels weaker Mac sales, estimated at 4.9 million units, will be countered by stronger iPhone sales and keeps Apple Overweight.

J.P. Morgan (NYSE:JPM): Keefe Bruyette says despite JP Morgan’s challenging fourth quarter, the company still has favorable risk/reward. The firm keeps an Outperform with a $52 target.

Google Inc (NASDAQ:GOOG): Susquehanna reiterates Positive on Google. The firm expects fourth quarter results to be in-line with estimates. The firm feels Google results reflect ad changes and lower costs-per-click, countered by better volumes and click through rates. The firm reiterates Positive.

eBay (NASDAQ:EBAY): Bernstein says fourth quarter results at eBay should be stronger than expected.The firm expects the company to benefit from its PayPal unit and its Marketplaces business.

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