Apple Attacks Microsoft and Google with Mountain Lion OS

Apple’s (NASDAQ:AAPL) work on the highly successful “Lion” version of its Mac operating system, which sold 17 million copies, has enabled the company to bring forward the release of its successor, the “Mountain Lion,” within a record seven months. Previous updates came, on average, about two years after their predecessors.

Developers will be able to get their hands on the new software today, according to Phil Schiller, senior vice president of product marketing for Apple. The rest of the world is expected to be able to download it from the Mac App Store late summer.

The new OS has some great features, some of them aimed at “unifying” the customer experience, according to Schiller. The new OS has a look and feel similar to that of the highly popular iOS system for mobile devices. Mac users will be able to send text messages as they do with iOS, and can continue conversations across devices.

Mountain Lion users get access to iCloud and can save and share documents that can be accessed on all other Apple devices. Mac users can also wirelessly transmit their screens onto a large TV connected to an Apple TV adaptor.

Another significant development is Apple’s new focus on the Chinese market. Chinese customers will find it easier to use Mountain Lion and to access local email providers, micro-blogging services, search engines, and video sites using the OS.

Here’s how Apple, Google, and Microsoft are reacting to the news:

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $492.97, down $4.7, or 0.94%. They have traded in a 52-week range of $310.50 to $526.29. Volume today was 12,190,722 shares versus a 3-month average volume of 13,104,600 shares. The company’s trailing P/E is 14.01, while trailing earnings are $35.14 per share.

Google Inc. (NASDAQ:GOOG): GOOG shares recently traded at $601.46, down $4.1, or 0.68%. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 965,025 shares versus a 3-month average volume of 2,928,710 shares. The company’s trailing P/E is 20.21, while trailing earnings are $29.76 per share.

Microsoft Corporation (NASDAQ:MSFT): MSFT shares recently traded at $30.67, up $0.62, or 2.06%. They have traded in a 52-week range of $23.65 to $30.80. Volume today was 15,288,079 shares versus a 3-month average volume of 54,823,400 shares. The company’s trailing P/E is 11.12, while trailing earnings are $2.76 per share.

To contact the reporter on this story: Alex Capel at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com