Apple Beats Samsung at Social
Samsung’s (SSNLF.PK) Galaxy phone has long been hailed as the premier competitor for Apple’s (NASDAQ:AAPL) iPhone. However, there is one area in which the iPhone has a seemingly irrevocable advantage: popularity on Twitter.
According to CNN, the iPhone 5 was mentioned in nearly 2.4 million tweets on the day of its launch, compared to a relatively paltry 440,000 for the Samsung Galaxy S4. But what does the number of tweets have to do with a smartphone company’s stock?
For one, the massive number of tweets that Apple products generate means it is more appealing to consumers, says Piper Jaffray’s Gene Munster. Additionally, each of these tweets is viewed by an exponential amount of others on Twitter, granting Apple with more free advertising space. That is significant.
One area in which the Galaxy S4 did beat out the iPhone 5 was in the “positive bias” category. Investing Analytics, producer of the initial report, shows that 81 percent of the tweets about the Galaxy had a “positive bias,” compared to just 73 percent of iPhone tweets.
Munster dismisses this statistic. “We believe the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises,” he said.
CHEAT SHEET Analysis: Can Popularity on Twitter be a Catalyst for Apple’s Stock?
One of the core components of our CHEAT SHEET Investing Framework focuses on potential catalysts that can boost a company’s stock. So can the fact that Apple generated over five times as many tweets compared to Samsung really be that big of an indicator?
The answer is—surprisingly—yes. Munster, for one, believes that the Twitter data proves Apple will “essentially maintain its market share in the high-end of the market through calendar 2013.” If Apple ends up releasing the cheap iPhone, it could gain market share in the low end of the smartphone market as well.