Apple’s (NASDAQ:AAPL) highly successful family of digital media devices gained a new sibling this week when the Cupertino-based company unveiled a new iteration of its iPod touch device. The new low-cost model of the iPod touch retails for $229 and is currently only available in a black and silver color scheme.
According to the Apple Online Store, the latest iPod touch model is a 16-gigabyte device and features a dual-core A5 chip, 4-inch Retina display, and a front-facing FaceTime HD camera. Although it includes a set of Apple EarPods, it lacks a rear-facing iSight camera and a wrist lanyard attachment. The weight of the latest model has also decreased to 3.04 ounces due to the lack of a rear camera and wrist strap.
When Apple debuted the fifth generation of iPod touch last year, it only offered the 32GB and 64GB versions. However, the company continued to sell the 16GB and 32GB iterations of the fourth-generation iPod touch. Now it appears that the fourth-generation iPod touch has been discontinued in favor of the new low-cost model.
Besides launching another model of its popular iPod product, Apple also revealed to Jim Dalrymple of The Loop that the company has sold over 100 million units of the iPod touch since it was introduced in 2007. Via his blog, Dalrymple notes, “With its Retina display, the iPod touch is one of the best devices that Apple currently sells. Whether listening to music or using apps from the App Store, the iPod touch bridges the gap between the iPhone and other iPod models.”
Here’s how Apple has traded so far this week.
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