Apple Grows U.S. Smartphone Platform Market Share, Android Stalls
According to the latest smartphone market data from comScore’s (NASDAQ:SCOR) MobiLens service, Apple (NASDAQ:AAPL) has recently achieved slight gains in the U.S. smartphone platform market. Although Google’s (NASDAQ:GOOG) Android operating system remains the number one smartphone platform in the U.S. with a 52 percent share of the market, it failed to grow its market share since the three-month period ending in March.
Many other aspects of the U.S. smartphone market have stayed the same between March and June of this year. Apple continues to dominate as the top smartphone maker with an almost 40 percent share of the OEM market. However, Apple has also slightly increased its share of the OEM market since March, growing from a 39 percent share to a 39.9 percent share in June.
Meanwhile, second-ranked Samsung (SSNLF.PK) went from a 21.7 percent OEM market share in March to a 23.7 percent market share in June, a 2.0 point increase likely attributable to the release of its new Galaxy S4 flagship device. All other OEMs saw slight decreases in their U.S. smartphone market share during the June quarter.
Both of the top-ranked smartphone makers also likely saw some market share increases from the overall growth of the smartphone market. According to comScore, approximately 142 million people owned smartphones during the three-month period ending in June. This is a 4 percent increase over the three-month period ending in March.
Google’s Android mobile operating system continues to be found on the majority of smartphones in the U.S. market. According to comScore, Android’s share of the smartphone platform market held steady at 52 percent in June, the same percentage it held in the last three-month period ending in March.
On the other hand, Apple’s iOS platform increased its share of the market by 0.9 percentage points. BlackBerry (NASDAQ:BBRY) remained a distant third-place after dropping from a 5.2 percent to a 4.4 percent share of the U.S. smartphone platform market. Besides Apple, the only other mobile operating system to gain market share in the June quarter was Microsoft (NASDAQ:MSFT). Windows Phone grew its market share from 3 percent in March to 3.1 percent in the June quarter.
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