Apple is Gaining Ground in this Interesting Market

ComScore released their OEM (Original Equipment Manufacturer) market report for the last three months, and Apple (NASDAQ:AAPL) has the second greatest share of mobile subscribers at 17.8 percent—up 1.5 points. Samsung still has the largest share of mobile subscribers at 26.3 percent, up 0.7 points. Apple leaped LG (NYSE:LG), who held a 17.6 percent share, down 0.8 points, for the second spot in large part due to its release of the iPhone 5.

CHEAT SHEET Analysis: “Is Apple’s Performance Excellent Versus Peers?”

One of the core components of our CHEAT SHEET Investing Framework focuses on a company’s performance versus its competitors, and the comScore data provides excellent information. While Apple did jump to second place for OEM market share, Samsung still has a sizable lead of 8.5 percent and doesn’t seem to be slowing down.

Additionally, in the share of smartphone subscribers—a market that increased 6 percent to 121.3 million people in the U.S.—Apple trails Google (NASDAQ:GOOG) 34.3 percent to 53.6 percent. Apple’s share increased 0.9 percent compared to Google’s increase of 1.4 percent, over the previous three months.

What does this mean for Apple’s Stock?

Don’t expect Apple’s stock to change much. While it’s good that they overtook the second spot in the OEM market, the numbers are a bit inflated because of the iPhone 5 release. Don’t be surprised if they drop back down to third by the time comScore publishes its next survey in January. The next course of action for Apple is to find a way to make a dent in Google’s share of smartphone subscribers while continuing to improve on its OEM market share.

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