Apple Keeps Some Mystery in the Romance with Customers

While we’ve been awaiting the release of the new Apple (NASDAQ:AAPL) OS X Lion since the WWDC last month, Apple chose to surprise everyone by introducing some unexpected new products.

Firstly, OS X Lion became available in the Mac App Store this morning for $29.99. The new operating system was probably the most highly anticipated product coming out of June’s Worldwide Developers Conference, with iCloud maybe the one exception. The new OS comes with many new ease-of-use features including multi-touch features for trackpads and a central Mission Control that organizes Dashboard, Exposé, Spaces, and new full-screen apps into one feature, giving users a “bird’s-eye view” of their entire system.

One new feature likely to be underrated by highly useful is Resume, which allow to reopen any and all apps right where you left them, without having to save. The best part? When you install software updates, you won’t be forced to save and close out of your programs; users can easily restart their Macs and return to what they were doing.

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But Mac enthusiasts have known all of this for over a month. Today’s real news is the introduction of a new MacBook Air, a revamped Mac Mini, and a Thunderbolt display. The Thunderbolt display is a 27-inch, 2560-by-1440 LED monitor with a FaceTime camera. The new display will work with both the MacBook Air and the Mac Mini. While the Mac Mini got processor upgrades and a new Thunderbolt port, the MacBook Air has been given all-Flash storage, a backlit keyboard, faster Intel (NASDAQ:INTC) processors, and loads of built-in Apps for the new OS X Lion. The starting price of a MacBook Air is $999 for the 11-inch model and $1,299 for the 13-inch model. The new Mac Mini starts at $599 and the Thunderbolt display goes for $999.