Apple Looks to Expand Subscription Revenues

Apple (NASDAQ:AAPL) has just tied up with Big Fish Games to offer an on-line subscription based gaming service for iPads costing $6.99 per month. This follows up on its earlier support for subscription-based newspapers and magazines from News Corp (NASDAQ:NWSA) and the New York Times (NYSE:NYT).

This could be a money-maker for Apple given the success of cloud-based gaming platform OnLive, which delivers games through the Internet that are synchronized, rendered and stored on remote servers.

Also, with the emergence of HTML-5 based apps and games there is an increasing tendency to avoid paying Apple its huge 30% share of app revenues. The Financial Times (NYSE:PSO) says it now has 1M registered users for a mobile app leveraging HTML5 technology, which allows it to sidestep Apple’s 30% cut on content purchases involving iOS apps.