Apple: Mac Pro Supply Lags Strong Demand

Source: Twitter / @tim_cook

Fans of Apple’s (NASDAQ:AAPL) high-end desktop computers have been waiting for the new Mac Pro ever since it was first unveiled at the Worldwide Developers Conference in June. Earlier this week, Apple announced that the new Mac Pro would become available on December 19. However, it now appears that most Apple customers won’t be able to get their hands on the latest model until sometime next year.

According to Apple’s Mac Pro purchase page, the shipping estimate times for all configurations of the new workstation have been pushed to February. As reported by Cult of Mac, a few initial Mac Pro orders had an estimated shipping time of December 30. “Demand for the all new Mac Pro is great and it will take time before supply catches up with demand,” an Apple spokesman recently told Forbes.

Although Apple cited strong consumer demand for the new product, some industry commentators have speculated that the relatively small size of the Mac Pro factory in Austin, Texas, may be another reason for the delay. CEO Tim Cook has touted the American manufacturing process behind the newly available Mac Pro as part of the company’s push to promote its domestic manufacturing base.

“We have begun manufacturing the Mac Pro in Austin,” tweeted Cook on Wednesday.  “It’s the most powerful Mac ever.  Orders start tomorrow.” Cook also posted an image showing Mac Pros on the assembly line in Austin. Apple said the entire product will be assembled in the U.S., and several of its “high-precision components” will also be domestically machined.

Per 9to5Mac, Apple’s current Mac Pro shortage recalls the iMac launch in November 2012. Apple customers who ordered the iMac last year saw similar shipping delays due to chronic iMac shortages throughout the holiday quarter. In Apple’s fiscal second-quarter 2013 earnings call, Cook said, “I don’t spend a lot of time looking back except to learn from it, and if we could run it over frankly, I would have announced the iMac after the turn of the year, because we felt our customers had to wait too long for that specific product.”

Apple’s latest Mac Pro underwent a significant redesign. It features a sleek cylindrical design instead of the classic “cheese grater” design of the previous generation. According to Apple, the new design is based around a “unified thermal core” that allows the Mac Pro to more efficiently conduct heat away from the CPUs and GPUs. The Verge noted that the new design makes the computer “quiet and cool, with little indication that it’s even on in the first place.”

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