Apple Puts Another Mapping Arrow in its Quiver

apple mapsIn the latest move to improve its native mapping application, Apple (NASDAQ:AAPL) has acquired the Toronto-based location data company Locationary, reports John Paczkowski at AllThingsD.

Locationary specializes in managing a continuously updated database of information, using crowdsourcing and other methods. The company’s technologies would ensure that Apple Maps always has accurate mapping data and the latest location information. For example, Locationary’s system would not only confirm that a business’s address is correct, it would also verify that the business was still open.

Apple has recently been making many improvements to its much-maligned Maps app, including a revamped error-reporting system and other user-friendly features. Apple has also integrated the use of Apple Maps throughout iOS 7 and OS X Mavericks.

Apple originally launched its native Maps application as part of iOS 6 in September 2012, after removing Google Maps from its mobile operating system.

However, the application was criticized for its many faults, including lack of geographic details, missing or mislabeled locations, and other glitches. Apple CEO Tim Cook eventually apologized for the problematic app and fired Scott Forstall, an iOS software executive, in October of 2012.

Locationary is not the only company that Apple has acquired to improve Apple Maps. In March, the Wall Street Journal reported that Apple purchased the indoor-GPS company WifiSLAM. Co-founded by former Google (NASDAQ:GOOG) software engineer intern Joseph Huang, WifiSLAM specializes in a technology that is able to locate a mobile device user’s location indoors through the use of Wi-Fi signals.

Here’s how Apple has traded so far today.

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