Apple TV in 2012 Rumors Renewed, Investors React

Previous rumors of Apple’s (NASDAQ:AAPL) likely TV launch in 2012 received a renewal today with a report in Digitimes Displays that Apple’s key manufacturers are readying supply chains for materials required in the first quarter of 2012, to be used in a full-function TV set that may hit the market in the second or third quarter.

According to other Korean media reports, Samsung Electronics already started manufacturing chips for the TV in November 2011 and Sharp will perhaps produce 31- and 37-inch displays.
Last month, Jefferies analyst Peter Misek had speculated that Sharp was retooling a production line to make panels for the Apple TV set, and that the line would probably be ready by February 2012.

Here’s how Apple’s stock reacted to the reports today:

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $406.53, up $3.2, or 0.79%. They have traded in a 52-week range of $310.50 to $426.70. Volume today was 9,457,829 shares versus a 3-month average volume of 17,074,200 shares. The company’s trailing P/E is 14.69, while trailing earnings are $27.68 per share.

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