Apple TV is Back in the Limelight

Now that most of Apple’s (NASDAQ:AAPL) existing product line has received an upgrade, it’s time to get back to wondering what the company has in store for the future. Jefferies analyst James Kisner restarted the lately subdued television conversation on Thursday, writing in a note to investors that a TV set was “imminent” from Apple.

Kisner, whose note was targeted at investors in cable technology supplier Arris Group (NASDAQ:ARRS), said the Georgia-based company may be one of the service providers that Apple ends up using.

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“Our discussions with industry contacts suggest that at least one major North American [multi-system operator] is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network,” Kisner wrote. “We believe this potentially suggests an imminent launch of the Apple TV, a positive development for Arris, who is directly exposed to data traffic growth from incremental IP video streams on cable networks.”

Kisner made it clear in his note that he was referring to the “unannounced” full-fledged television set from Apple, and not the currently available Apple TV set-top box.

The analyst also noted that his colleague Peter Misek had forecasted that an Apple TV product could see unit sales of 4.9 million units in the next calendar year and 11.6 million units in calendar year 2014.

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