Apple TV Updated with iTunes Festival Channel

recording musicApple (NASDAQ:AAPL) TV has recently been updated with an iTunes Festival channel ahead of the live concert’s start on Tuesday, March 11, reports MacRumors. The iTunes Festival will be held at the Moody Theater in Austin, Texas as part of the annual SXSW (South by Southwest) Music, Film, Interactive festival. This is the first time that Apple will hold its iTunes Festival at SXSW and the first time that Apple’s live concert event has been brought to the U.S. The event has been held exclusively in the U.K. since it began in 2007.

“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” noted senior vice president of Internet Software and Services Eddy Cue in an Apple press release. “We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”

The new Apple TV iTunes Festival channel will allow users to stream the event live to their televisions, as well as view concert schedule and artist information. As noted by MacRumors, the channel also features artist biographies and links to their albums on iTunes.

According to the SXSW iTunes Festival page, the concert will run from March 11 through March 15 and will feature Coldplay, Imagine Dragons, London Grammar, Kendrick Lamar, ScHoolboy Q, Isaiah Rashad, Soundgarden, Band of Skulls, Capital Cities, Pitbull, ZEDD, G.R.L., Keith Urban, Willie Nelson, and Mickey Guyton.  Although admission to the concerts will be free, tickets will be awarded via a lottery system. As noted on the SXSW iTunes Festival page, ticket drawings for the first day of concerts begins on Sunday, March 9.

The recent addition of the Apple TV iTunes Festival channel follows the release of an updated iTunes Festival app for iOS that came out last week. As usual, the app allows Apple users to stream the live concerts to their iPod touch, iPhone, or iPad.

As previously reported by 9to5Mac, Apple is rumored to be developing a successor to the current Apple TV device that may include new types of content and a revamped operating system. CEO Tim Cook added fuel to the rumors when he touted the success of Apple TV at the annual shareholders meeting last month.

As noted by Recode, Cook revealed that Apple made over $1 billion in revenue from Apple TV sales in fiscal 2013, including content sales via the set-top device. Although the Wall Street Journal reported last month that Apple was in talks with content providers over gaining access to a wider selection of television channels, the negotiations may have been derailed by Comcast’s (NASDAQ:CMCSA) recently announced merger with Time Warner Cable (NYSE:TWC).

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