Apple Uses Air to Capture Consumers at Lower Price Point

Apple (NASDAQ:AAPL) is reportedly scheduled to release a new series of MacBook Air notebooks in the first quarter of 2012. The new laptops will have panel sizes of 11.6-inches, 13.3-inches, and 15-inches and will be positioned to compete with the ‘ultrabook’ category from competitors such as Dell (NASDAQ:DELL) and Hewlett-Packard (NYSE:HPQ).

According to the sources, pilot production of these models has already started with the addition of the 15-inch model in the range. This may mean prices of existing Macbook Air models could fall further on top of discounts being offered by channel retailers for the holiday season.

The 64 GB, 11.6-inch Macbook Air is offered by MacMall at $939.94 (down from $999) and by Best Buy (NYSE:BBY) at $849.99. Discounts of $79-101 are being offered on other models.

Though the new range could increase Apple’s share of the global notebook market, the enterprise market still favors ultrabooks with Microsoft (NASDAQ:MSFT) Windows and document processing software.

Here’s how these stocks are trading on the report:

  • Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $373.72, up $10.15, or 2.79%. Its market capitalization is $347.34 billion. They have traded in a 52-week range of $310.50 to $426.70. Volume today was 3,630,165 shares versus a 3-month average volume of 19,499,200 shares. The company’s trailing P/E is 13.50, while trailing earnings are $27.68 per share. About the company: Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers. Get the most recent company news and stock data here >>
  • Dell Inc. (NASDAQ:DELL): DELL shares recently traded at $15.01, up $0.79, or 5.56%. Its market capitalization is $26.97 billion. They have traded in a 52-week range of $12.99 to $17.60. Volume today was 3,902,375 shares versus a 3-month average volume of 23,913,800 shares. The company’s trailing P/E is 7.73, while trailing earnings are $1.94 per share. About the company: Dell Inc. offers a wide range of computers and related products. The Company sells personal computers, servers and networking products, storage systems, mobility products, software and peripherals, and services. Dell serves consumers and businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific region. Get the most recent company news and stock data here >>
  • Hewlett-Packard Company (NYSE:HPQ): HPQ shares recently traded at $25.92, up $0.53, or 2.09%. Its market capitalization is $51.54 billion. They have traded in a 52-week range of $21.50 to $49.39. Volume today was 4,178,360 shares versus a 3-month average volume of 24,663,000 shares. The company’s trailing P/E is 7.81, while trailing earnings are $3.32 per share. The company pays a dividend of $0.48 per share for a dividend yield of 1.90%. About the company: Hewlett-Packard Company provides imaging and printing systems, computing systems, and information technology services for business and home. The Company’s products include laser and inkjet printers, scanners, copiers and faxes, personal computers, workstations, storage solutions, and other computing and printing systems. Hewlett-Packard sells its products worldwide. Get the most recent company news and stock data here >>
  • Best Buy Co. Inc. (NYSE:BBY): BBY shares recently traded at $26.68, up $1.05, or 4.1%. Its market capitalization is $9.67 billion. They have traded in a 52-week range of $21.79 to $44.62. Volume today was 1,589,417 shares versus a 3-month average volume of 6,640,890 shares. The company’s trailing P/E is 8.93, while trailing earnings are $2.99 per share. The company pays a dividend of $0.64 per share for a dividend yield of 2.50%. About the company: Best Buy Co., Inc. retails consumer electronics, home office products, entertainment software, appliances and related services through its retail stores, as well as its web site. The Company also retails pre-recorded home entertainment products through retail stores. Get the most recent company news and stock data here >>
  • Microsoft Corporation (NASDAQ:MSFT): MSFT shares recently traded at $24.87, up $0.57, or 2.35%. Its market capitalization is $209.21 billion. They have traded in a 52-week range of $23.65 to $29.46. Volume today was 7,187,792 shares versus a 3-month average volume of 56,292,200 shares. The company’s trailing P/E is 9.04, while trailing earnings are $2.75 per share. The company pays a dividend of $0.80 per share for a dividend yield of 3.30%. About the company: Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices. Get the most recent company news and stock data here >>

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