Apple vs. Android: Localytics Says it’s All About the Geography
Figures of new activations of Apple’s (NASDAQ:AAPL) iOS and the competing Google (NASDAQ:GOOG) Android operating systems during the Christmas holiday were released by Localytics, an app analytics company.
The company compared the activations over December 25 and 26 to a baseline drawn over Dec 1 and 20. iOS rose an impressive 12.5 times whereas Android grew 12 times – but the difference lies in the geography. Most of Apple’s growth came from the U.S., U.K. (NYSE:EWU) and Germany (NYSEARCA:EWG) while Android was the leader in South Korea, Sweden and Spain (NYSE:EWP). The O.S. activations are a good indicator of how well the devices sold during the Christmas weekend.
The kicker for Apple’s growth was chiefly the iPhone.
Here’s how shares of Apple and Google are reacting to the news:
Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $404.94, down $1.59, or 0.39%. They have traded in a 52-week range of $310.50 to $426.70. Volume today was 2,948,898 shares versus a 3-month average volume of 16,676,100 shares. The company’s trailing P/E is 14.63, while trailing earnings are $27.68 per share.
Google Inc. (NASDAQ:GOOG): GOOG shares recently traded at $643.63, up $3.38, or 0.53%. They have traded in a 52-week range of $433.63 to $642.96. Volume today was 789,974 shares versus a 3-month average volume of 2,783,560 shares. The company’s trailing P/E is 21.94, while trailing earnings are $29.34 per share.