Apple’s Designs From the 1980s Are Like, Totally Awesome
The 1980s was a decade that gave us many unique fashions and fads: from big hair and friendship bracelets, to parachute pants and Pac-Man. The 1980s was also the decade when Apple (NASDAQ:AAPL) created some of its most memorable products, including the original Macintosh and the Apple IIc.
This era of awesomeness was around the time when Steve Jobs first hired Frog Design, an industrial design firm founded by renowned designer Hartmut Esslinger. As noted by Cult of Mac, Esslinger developed the company’s famous “Snow White” design ethos. Although Esslinger hasn’t worked for Apple since the 1980s, some of his design features can still be seen in Apple products today.
Besides influencing Apple’s product designs for years to come, Esslinger also envisioned designs for several Apple products that were never realized. Although these items were created in the age of bulky computers, Esslinger designed his prototypes with a futuristically sleek appearance that still manages to look totally 80s. As seen in the image above obtained by DesignTaxi, one of designs that Frog Design created for Apple was an innovative flip phone in 1983 that heralded later cell phone designs.
As seen in the image above obtained by DesignTaxi, another product design created by Esslinger’s firm was for a touchscreen MacBook. Created in 1984, the design envisioned an off-white laptop with a full keyboard, a monochromatic touchscreen, and a handy carrying handle. Check out more of Apple’s forgotten designs at DesignTaxi.
Apple appears to have a special knack when it comes to hiring industrial designers. The California-based company later hired Jony Ive, the talented designer behind some of Apple’s most iconic products. Ive helped to create the iMac, iPod, iPhone, and iPad. The gifted hardware designer also helped shape the appearance of Apple’s latest mobile operating system, iOS 7.
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