Apple’s High-End iPhone Meets High Fashion


In an effort to promote the improved photographic capabilities of the new iPhone 5S, Apple (NASDAQ:AAPL) recently announced a collaboration with luxury fashion house Burberry (BURBY.PK). Burberry’s Monday runway show will be exclusively documented by Apple’s flagship iPhone 5S.

Apple’s upgraded iPhone 5S iSight camera is a marked improvement over the iPhone 5 camera, according to the company. Although it retains the same 8-megapixel resolution as the previous generation of iPhone, Apple boosted the camera’s sensor size by 15 percent and increased the aperture size to f/2.2.

The iSight camera features a new True Tone dual LED flash that automatically adjusts the flash intensity and color temperature based on the lighting environment. Apple also added a continuous burst mode that allows a user to take up to 10 photos per second.

“This collaboration celebrates our relationship and shared foundation in design and craftsmanship,” Burberry chief creative officer Christopher Bailey said in a press release. ”We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s.”

Added Greg Joswiak, Apple’s vice president: “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”

Apple’s iPhone 5S, unveiled at a September 10 event, will be available to the public when it hits stores Friday. Here’s how Apple closed out the trading week.


Follow Nathanael on Twitter @ArnoldEtan_WSCS

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