In a positive sign for the popularity of Apple’s (NASDAQ:AAPL) latest mobile operating system, iOS 7 has already claimed a relatively high percentage of Apple device Web traffic during the two days after its debut. Ad firm Chitika looked at all iPhone and iPod touch traffic on its North American network and discovered that Apple’s iOS 7 beta accounted for 0.22 percent of all ad impressions on those devices.
Although this doesn’t seem like a large percentage, Apple’s iOS 6 beta accounted for only 0.11 percent of traffic over a comparable period last year. However, the iOS 6 traffic share percentage was also lower because that operating system debuted on several models of iPad and not just the iPhone and iPod touch.
Chitika noted that, “The more radical design change, and its potential impact on existing applications, could be driving this behavior. Alternatively, the new interface could be spurring users to browse more frequently.”
Chitika’s study of iOS 7 usage covers the period from June 3 to June 12. Apple’s iOS 7 debuted Monday, June 10 at the Worldwide Developers Conference.
This high rate of early adoption indicates that developers are strongly interested in utilizing Apple’s latest mobile operating system. Chitika created its metric by comparing the number of ad impressions on iOS 7 against the overall iPhone and iPod traffic on its North American network.
Although some developers were initially put off by Apple’s radical iOS redesign, this metric suggests that developers are beginning to embrace the new iOS 7. “Despite some initial backlash from developers about the design of iOS 7 beta, the traffic from users of the OS is increasing. This likely means that the number of developers testing the iOS 7 beta is growing irrespective of the increase in the number of reported bugs,” stated Chitika.
Here’s how Apple stock closed out the week.
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