Apple’s Jony Ive Made a Special Mac Pro for a Good Cause


Source: sothebys.comAlthough Apple (NASDAQ:AAPL) first unveiled its new Mac Pro in June at the Worldwide Developers Conference, it only recently announced that the product would be available in December. However, impatient Apple fans that want to get their hands on a Mac Pro before its official launch may have an opportunity on November 23, when a red-colored customized edition of Apple’s latest professional desktop computer will be sold at auction via Sotheby’s.

The one-of-a-kind Mac Pro was collaboratively customized by renowned Apple product designer Jony Ive and industrial designer Marc Newson. The auction will benefit Product (RED), a charity set up by Bono and Bobby Shriver to support the global fight against AIDS. The auction is titled “Jony and Marc’s (RED) Auction” and will feature many products customized or designed by these two influential designers.

However, any Apple fans that are interested in acquiring this unique Mac Pro may want to first check their bank accounts. Sotheby’s currently lists an auction estimate of $40,000 to $60,000 for the red Mac Pro, although the product could eventually sell for even more.

The Mac Pro is not the only Apple product that got a Jony Ive makeover for the upcoming auction. Ive also collaborated with Newson on a pair of solid rose-gold earpods. The auction estimate for the earpods is $20,000 to $25,000.

Ive shared his design philosophy in a recent Vanity Fair interview about the upcoming auction. “We [Ive and Newson] are both fanatical in terms of care and attention to things people don’t see immediately,” noted Ive. “It’s like finishing the back of a drawer. Nobody’s going to see it, but you do it anyway. Products are a form of communication — they demonstrate your value system, what you care about.”

Apple aficionados that don’t have $40,000 to drop on a red Mac Pro may want to wait until December, when Apple’s standard black-colored Mac Pro will be available for a much more reasonable price of $2,999. Although the new Mac Pro includes many changes from the previous model, the most obvious change is cylindrical shape of the computer’s casing.

“The new Mac Pro is our vision for the future of the pro desktop, everything about it has been reimagined and there has never been anything like it,” stated Apple senior vice president of Worldwide Marketing Philip Schiller. “The new Mac Pro packs up to 12-core Xeon CPUs, dual FirePro GPUs, ultra-fast ECC memory, new PCIe flash storage, Thunderbolt 2 expandability and more into a radical new design that is one-eighth the size of the previous generation Mac Pro.”

Here’s how Apple has traded over the past five trading sessions.


Follow Nathanael on Twitter (@ArnoldEtan_WSCS)

Don’t Miss: Is Wall Street Underestimating Apple’s Earnings?