Apple’s (NASDAQ:AAPL) regular off-the-shelf products already command premium prices and now it appears that this also holds true for its one-of-a-kind items. A red Mac Pro that was selected and customized by Apple product designer Jony Ive and industrial designer Marc Newson sold for a staggering $977,000 at a Sotheby’s auction in New York over the weekend.
According to Apple Insider, that sale price makes the red Mac Pro the most expensive personal desktop computer ever made or sold. The previous record of $750,000 was held by Japan’s Zeus Computer for its novelty computer made of platinum and embedded with diamonds. Before the auction, the Mac Pro was expected to sell for between $40,000 and $60,000.
All proceeds from the auction will benefit (RED), a nonprofit founded by Bono and Bobby Shriver that funds the global fight against AIDS. The auction featured 44 objects that were selected by Ive and Newson, including several Apple products that were personally customized by the designers. Besides the Mac Pro, the auction also featured a pair of solid rose gold earpods that sold for $461,000. Altogether, the items sold at the charity auction raised almost $13 million for (RED).
Apple first unveiled its redesigned Mac Pro at the Worldwide Developers Conference earlier this year. Many industry watchers applauded the sleek, cylindrical design of Apple’s next-generation desktop computer, while others noted its uncanny resemblance to a trash can. Regardless of its looks, Apple says the new Mac Pro will perform significantly better than the previous model.
Apple claims that the new Mac Pro will be capable of up to “7 teraflops of computing power.” The desktop computer features an Intel (NASDAQ:INTC) Xeon E5 processor with up to 12 cores and two AMD FirePro GPUs. The computer also includes PCI Express flash storage that is reportedly “2.4x faster than SATA solid-state drive.”
Although Apple was running Mac Pro teasers in movie theaters earlier this year that concluded with a “Fall 2013” tagline, the company’s website now says the Mac Pro will arrive next month. The quad-core version will start at $2,999 and the six-core version will start at $3,999.
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