Back to School: Apple Woos Education Market With New Webpage
As part of its continuing effort to increase its footprint in the education market, Apple (NASDAQ:AAPL) has launched a new “Apple and Education” page on its website just in time for the beginning of the school year. The page touts the educational benefits of its devices, including iOS accessibility features for special needs students.
The page also features testimonials from teachers that use Apple’s devices and apps to enhance the learning experience in their classrooms. Not surprisingly, the iPad and Mac are the most prominently featured devices on Apple’s new promotional page.
CFO Peter Oppenheimer recognized the importance of these educational products in Apple’s third quarter earnings call. “Our U.S. education institution business had a great quarter generating its highest quarterly revenue ever. The results were fueled by all-time record quarterly iPad sales of 1.1 million units in addition to strong June quarter Mac sales,” noted Oppenheimer.
Some of this growth was fueled by a well-publicized deal with the Los Angeles Unified School District. The LAUSD awarded a $30 million contract to Apple in June as part of an overall plan to supply iPads to all of the 640,000 students in the district by the end of 2014.
Apple is also making inroads into the education market with its laptops. The Ames Community school board in Iowa recently approved a $1.4 million initiative to supply 1,425 MacBook Air laptops to all the students at Ames High School, reports Apple Insider.
“We believe that technology has the power to transform the classroom. It can pave new ways of thinking. New ways of sparking ideas. Yet the foundation never changes: A dedication to learning that’s always been part of our DNA. We’ve been proud to work alongside educators and students to reinvent what it means to teach and learn. And together we’re doing things we never thought possible,” stated Apple.
Here’s how Apple has traded over the past week.
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