Best Buy Removes PlayBook from Holiday Strategy
During the weekend, shoppers reported on the Best Buy Community forum that orders had been dropped, even if customers had already been charged for the product and the tablet was supposedly ready. Forum comments mentioned that Best Buy said it had been overextended while others learned that “all” orders had been cancelled. Research in Motion will undoubtedly be threatened to pay for unsold inventory as H-P (NYSE:HPQ) was.
According to Electronista, which had tried to find out the story, the BlackBerry PlayBook had been placed on sale for $199 at various retailers and carriers. RIM announced the promotion last week and while the company said it was for a “limited time” it was expected to possibly run until December 1 in both the U.S. and in Canada.
In addition to Best Buy’s challenges, some stores are no longer advertising the lower price online today, even on this Cyber Monday. Moreover, Staples (NASDAQ:SPLS) and Office Max (NYSE:OMX) are showing unusually limited selections of the tablet.Rumors had been swirling that the PlayBook has had problems selling and RIM had rushed the tablet to stores in an effort to compete with Apple’s (NASDAQ:AAPL) iPad and Amazon’s (NASDAQ:AMZN) new Kindle Fire tablet. The company has delayed updates for the PlayBook three times already and now its latest one is expected to take place in February.
The company has not commented on the news.