Can Apple Fend Off This Embarrassment?

Apple (NASDAQ:AAPL), definitely not in need of any more bad press at the moment, is trying its best to get a consumer privacy lawsuit off its chest.

According to Bloomberg, the company argued in a district court on Thursday that a group of users alleging that certain apps were passing personal information to third-party advertisers without their consent had not been able to prove their claims.

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The case was first filed in December 2010 by two separate groups of users who claimed Apple collected data, such as geographical locations, through external iPhone and iPad apps that the company had approved, even after users said they didn’t want to share the information.

Lawyers for the plaintiffs asked U.S. District Judge Lucy Koh to grant class-action status to the case on Thursday. Apple tried to prevent that request from going through, arguing that the group had not been able to prove the information was collected without consent, and hence, there was no proof of harm…

The company added that the plaintiffs’ attorneys had earlier already abandoned their damages claims because they failed to prove injury. The class-action request was “a desperate attempt” to recover fees, Apple said in a filing made late Thursday.

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Apple had said in a 2011 hearing with the U.S. Senate Judiciary Committee that a “software bug” caused iPhones to continue sending anonymous location data to its servers, even when location services on the device were turned off.

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