Coming Soon From Apple: Haswell-Powered MacBook Pro and iMac

macbook pro retinaApple’s (NASDAQ:AAPL) new MacBook Pros might be launched in early September while its refreshed iMacs may be unveiled even sooner, reports Apple Insider. Both devices will be equipped with Intel’s (NASDAQ:INTC) next-generation Haswell processors that use significantly less battery power while offering an even higher workload capability.

Intel’s high-performance Iris Pro 5200 GPUs are also designed to offer processing power that is comparable to discrete chip offerings from Nvidia (NASDAQ:NVDA) and Advanced Micro Devices (NYSE:AMD). This allows Apple to boost the processing power of its devices without sacrificing the size or low-power consumption benefits that come with an integrated graphics processor.

According to a report from supply chain news site EMSOne via Apple Insider, Taiwanese suppliers began shipping the new MacBook Pro components on August 22. This suggests that the upgraded MacBook Pro may debut alongside the iPhone on September 10.

Meanwhile, newly offered discounts on Apple’s iMac desktop computers have sparked rumors that the Cupertino-based company is preparing to launch its new Haswell-powered iMac. Apple Insider notes that major Apple retailers like Best Buy (NYSE:BBY) and Amazon (NASDAQ:AMZN) are either slashing prices on iMacs or have completely run out of stock.

A reduction in resellers’ product stock levels typically indicates a hardware production cutback from Apple, which in turn can be a sign that the company is preparing to launch a new iteration of a product. Although the new iMacs could be ready before the end of the month, Apple Insider notes that Apple may still choose to delay the launch in order to avoid any inventory shortage problems like it had with last year’s iMac debut.

Here’s how Apple has traded so far this week.


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