Dell to Take on Tablet Incumbent Players in Late 2012

Dell’s (NASDAQ:DELL) chief commercial officer, Steve Felice, said at the Consumer Electronics Show in Las Vegas that the company intended to launch its first tablet targeted at consumers in late 2012.

Why is Dell waiting? Apparently a cautious approach, given that products from rivals HP (NYSE:HPQ) and RIM (NASDAQ:RIMM) have bitten the dust. Felice also made an interesting comment that the company has wisened up to the fact that more than hardware, it’s the tablet’s “ecosystem” that is more valued by consumers.

“When you are talking about PC, people are more focused on the hardware itself. When you are talking about the tablet or the smartphone, people are interested in the overall environment it’s operating in.” He added, “As we have matured in this, we are spending a lot more time in the overall ecosystem.”

On the operating system of choice for the new tablet, Felice was guarded – it could be a toss up between Microsoft’s (NASDAQ:MSFT) new Windows 8 and Google’s (NASDAQ:GOOG) Android. Another takeaway from Felice on the new tablets – Dell would “make sure that they are very compatible with the business marketplace, which we don’t think Apple (NASDAQ:AAPL) has addressed,” Felice said. “There’s lot of use in the commercial sector that requires security and more compatibility, and I think we will be able to address that in a better way.”

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To contact the editor responsible for this story: Damien Hoffman at