Developers Race to Get Their Apps Approved Before Holiday Break

As Apple Inc. (NASDAQ:AAPL) nears their annual holiday shutdown on Thursday, developers are working against the clock to get their apps in and approved so they can reap the benefits of holiday app sales.

According to the New York Times, Apple’s eight-day holiday shutdown forces developers to get their new apps in for review or face exclusion from the App Store. Christmas Day is the biggest day of the year for app sales as people download them to their new iPod, iPhone and iPad gifts.

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It is the company’s practice to approve all new app submissions before they may be sold to the public. With the weeks leading up to the company shutdown, it’s not uncommon for developers to stay up all night to get apps into Apple for a quick approval.

Android — Google’s (NASDAQ:GOOG) smartphone software — has the second-highest app world behind Apple but it doesn’t have as strict of a review process. The company doesn’t have an eight-day holiday shutdown and it allows Android developers to make apps available publicly at any time. The apps that do appear in the official Android Marketplace do need approval.

In addition, Android developers can sell apps through third-party outlets such as Amazon.com (NASDAQ:AMZN), GetJar and Android Marketplace.

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If you’re a developer who missed Thursday’s shutdown, Android isn’t a bad plan B.

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