Did Amazon Just Drop an Apple TV Clue?

Source: Apple.comIf you’re thinking about buying a new Apple TV, you may want to wait a few days. As first reported by Apple Insider, Apple’s (NASDAQ:AAPL) digital media receiver product was briefly out of stock on both the French and German versions of Amazon’s (NASDAQ:AMZN) website. While normally this would simply be an indication that Apple TV is selling well in Europe, both sites also happened to list an expected availability date of October 23.

As noted by Apple Insider, October 23 is the day after Apple’s upcoming media event on Tuesday, when the company is widely expected to unveil the fifth-generation iPad, the second-generation iPad mini, and an upgraded MacBook Pro. However, the October 23 availability date listed on some of Amazon’s online storefronts suggests that the event may also feature an Apple TV hardware refresh.

On the other hand, Amazon’s French and German webpages have since updated their Apple TV inventory status as “in stock,” so it’s quite possible that the October 23 availability date was a coincidental error. However, this is not the only Apple TV hardware rumor that is currently circulating.

Last month, GigaOM reported that global trade intelligence platform Panjiva had discovered multiple bills of lading that described shipments of “Set Top Boxes” addressed to Apple.  Some industry watchers believe that the so-called “Set Top Boxes” are actually a refreshed Apple TV product. Although the original rumors suggested that Apple would unveil new Apple TV hardware on September 10, the company ended up releasing a troublesome software update later that month instead.

However, tech industry commentator MG Siegler reignited the Apple TV rumors soon after the Cupertino-based company’s September 10 media event. “I guess those excited about a software refresh in a week are gonna be *really* excited when new Apple TV hardware is unveiled next month,” tweeted Siegler on September 11. Apple’s next media event is scheduled to be held in San Francisco on Tuesday, October 22.

Here’s how Apple closed out the trading week on Friday.


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