Going, Going, Gone: Apple’s iPhone 5S Is Sold Out
Apple (NASDAQ:AAPL) has sold out of all models and colors of it new iPhone 5S device less than 48 hours after it was released last Friday morning. According to inventory information from the Online Apple Store, all variations the flagship iPhone are currently out of stock in all 11 countries that the device was released in this weekend, reports Apple Insider.
According to Apple’s online stores, none of the iPhone 5S variations are expected to ship before next month. Many analysts, including Piper Jaffray’s Gene Munster, predicted that the iPhone 5S would be in short supply due to production constraints. Jefferies analyst Peter Misek wrote several weeks ago that Apple’s suppliers are encountering “terrible” yields on the new fingerprint scanner.
Although all colors of the iPhone 5S are currently sold out, various reports and online resale prices seem to indicate that Apple’s gold-colored iPhone 5S was by far the most popular choice for consumers. Although many industry watchers predicted that the gold-colored iPhone 5S would be popular in Asia, it appears that the worldwide popularity of this particular color caught Apple off guard.
According to unnamed supply chain sources cited by the Wall Street Journal, Apple’s suppliers have been asked to increase their production of gold-colored iPhones by one-third in order to meet this unexpected demand. Although the various gold-colored iPhone 5S models were the hottest items, the other colors and models of the iPhone 5S also soon sold out.
Apple Insider reports that the 64GB “Space Gray” iPhone 5S was the second-highest seller after the gold-colored models, while the silver-colored models appeared to be the least popular. Although Apple’s inventory shortage may negatively impact its overall launch weekend sales, many analysts are predicting that the Cupertino-based company will still beat last year’s iPhone launch sales numbers of 5 million units, thanks to new markets like China and the addition of the iPhone 5C.
Here’s how Apple traded on Monday:
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