LinkedIn Corp. (NYSE:LNKD), a social networking site for people in professional occupations, is attracting more and more users as the world’s job market evolves along with technology. Many professionals are now finding themselves on the site as they secure their own jobs, post openings for others, and use the platform for networking. Subsequently, LinkedIn is able to use its site data to illuminate certain realities, such as the most sought-after companies, jobs, and industries on its network.
The popular website employed its information to reveal more statistics on Wednesday, when it unveiled the 100 most in-demand employers of 2013 according to its data. LinkedIn explained in its report that it determined the rankings by analyzing the actions of its users and evaluating the 25 billion interactions that occur daily on its website between companies and members.
It is interesting to note how LinkedIn’s 2013 rankings compare to those from 2012, as certain companies and industries have clearly come to the forefront while others have suffered flattened interest. Technology and packaged consumer goods companies, for example, now dominate the top 10, and more international companies also have recently made the top 100 list.
Have a look for yourself. Here are the world’s top 10 most in-demand employers, according to LinkedIn.
10. McKinsey & Co.
First on the top 10 list is McKinsey & Co., a U.S. global management consulting firm with headquarters in New York. To join the ranks of the firm’s 19,000 employees, applicants must be skilled in management consulting, financial modeling, and market entry.
The company has offices throughout the U.S. and worldwide. McKinsey & Co. made news recently when it launched the Asia Consumer Insights Centre, which is meant to help companies better understand Asian consumers.
9. Royal Dutch Shell (NYSE:RDSA)
Up next is Shell, the multinational oil company headquartered in The Hague, Netherlands. Shell employs 73,000 workers and represents one of the 16 oil and energy companies that made LinkedIn’s top 100 list this year, compared to the 10 companies that ranked last year.
Shell only recently entered the top 10 list in 2013, but it reflects another international company that is drawing more interest from job seekers.
8. PepsiCo Inc. (NYSE:PEP)
Up next is PepsiCo, coming in at No. 8.
Pepsi is the only food and beverage company that makes LinkedIn’s top 10 list of in-demand employers, and despite reports that it is suffering flattened demand in North America, Pepsi beat out fierce rival Coca-Cola (NYSE:KO), which scored a No. 18 rank. While Coca-Cola employs 44,000 workers, Pepsi has 69,000, and both companies require the same skills from their employees: FMCG, consumer products, and shopper marketing.
Pepsi has its headquarters in Purchase, N.Y., but has many locations throughout the world.
7. Amazon.com Inc. (NASDAQ:AMZN)
E-commerce giant Amazon also made the list of most sought-after employers, as many job seekers express an interest in working under Jeff Bezos, a CEO who has recently won the attention of many consumers.
Amazon, headquartered in Seattle, employs 47,000 workers, but to join the power team, applicants must prove their expertise in distributed systems, scalability, and algorithms — and they have to not fear Bezos.
6. Facebook Inc. (NASDAQ:FB)
Interest in Facebook on LinkedIn helped the social network come in at No. 6 in the rankings for the most in-demand employer, and after learning about the construction plans Facebook has for its campus in Menlo Park, California, we can see why.
Unfortunately for Mark Zuckerberg wannabes, Facebook only employs 13,000 workers, the smallest workforce of the top 1o companies — but if applicants can prove their expertise in Python, algorithms, and distributed systems, they may have a chance.
5. Microsoft Corp. (NASDAQ:MSFT)
LinkedIn’s rankings also show that many job seekers wish to follow in Bill Gates’s footsteps and join the Microsoft team that is now led by CEO Steve Ballmer. Redmond, Washington-based Microsoft employs 151,000 workers, the largest number on the list, but the competition for these spots is brutal, and Microsoft is known to take its hiring process extremely seriously.
Still, many applicants have proven their commitment to Microsoft on LinkedIn, demonstrating that they aren’t afraid of Ballmer’s tendency to yell and throw things.
4. Procter & Gamble (NYSE:PG)
Procter & Gamble also wins a spot on LinkedIn’s top 10 list, thanks to the many job seekers who visit its page daily and interact with company recruiters. The Cincinnati, Ohio-based consumer goods company employs 65,000 people, and although its products might not be as glamorous as the companies that flank it on the list, Procter & Gamble still has locations scattered throughout the world and serves consumers in many countries.
3. Unilever (NYSE:UN)
Up next is another multinational consumer goods company, but this one has headquarters in London, representing another international corporation that makes LinkedIn’s top 10.
Unilever has a workforce of 56,000 employees, and it only considers applicants skilled in FMCG, consumer products, and trade marketing. It is also the world’s third largest packaged consumer goods company, behind Procter & Gamble and Nestle.
2. Apple Inc. (NASDAQ:AAPL)
Unsurprisingly, the iPhone giant also makes LinkedIn’s list, and it sits pretty at lucky No. 2, representing the world’s second most in-demand employer.
It’s not difficult to understand why so many job seekers are interested in working for the Cupertino, California-based company. It just recently sold a record 9 million smartphones in the three opening days of its iPhone 5S and 5C launch, but only 77,000 employees are fortunate enough to hand out Apple business cards, and they have to prove their skills in iLife, iWork, and OS X.
1. Google (NASDAQ:GOOG)
And Google comes in at first place as the company that the most LinkedIn users strive to work for.
The world’s largest search engine only recently celebrated its 15th anniversary, but it has 71,000 proud employees who help expand Google’s footprint in the digital world as it enters new industries and expands its reach. Any applicants interested in applying at Mountain View, California-based Google have to be able to prove an expertise in distributed systems, Python, and Google Adwords, and the qualifications definitely don’t stop there.