Google’s Android Is Still Dominating the Smartphone Market

smart phone

Google’s (NASDAQ:GOOG) Android operating system, with the help of Samsung (SSNLF.PK) devices, is currently dominating the world smartphone market, with its market share pushing 70 percent according to new data from Kantar Worldpanel.

Android-powered phones are doing especially well in Europe, where smartphone penetration has slowed but Android sales have grown 10 percent from a year ago. Android phones counted for 70 percent of smartphone sales in Great Britain, Germany, France, Italy, and Spain — Europe’s five biggest markets. That growth is being helped by Samsung, as the company’s phones count for almost half of all smartphones sold in Europe.

This might not be all good news for Google, though, as the company has been facing an anti-trust investigation in the EU related to its search engine, and rival smartphone makers are pushing for the investigation to spread to Android’s dominance as well. Google submitted some concessions to the European Commission, including a promise to label its promoted links so that users can distinguish them from natural search results and to display links to at least three rival search engines in a place clearly visible to users.

But response to the concessions has been harsh, with European Publisher’s Council and Microsoft (NASDAQ:MSFT)-backed Fairsearch rejecting them outright, claiming that the concessions don’t go far enough. This could spell bad news for Android if its dominance in the smartphone market comes under question by the European Commission as well.

In the U.S. Android has grown to 52 percent of all smartphone sales, up from 49 percent at the end of March. But Apple (NASDAQ:AAPL) isn’t completely down and out, as a new deal with T-Mobile (NYSE:TMUS) has given iOS a push of 3.5 percent to 41.9 percent of smartphone sales in the U.S. Though T-Mobile comes in fourth in U.S. wireless providers, 28 percent of its customers plan to upgrade to iPhones, a big enough demographic to keep Android at bay.

Android phones are also currently dominating the market in China, again with a current 70 percent of the market. If Android continues its current path of growth, it remains to be seen if the operating system will come under anti-trust allegations like Google’s search engine has.

Follow Jacqueline on Twitter @Jacqui_WSCS

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