Heineken Starts New Ad Campaign in Social Media
Germany beer maker Heineken confirms today rumors that it is in talks with Facebook on a multi-million dollar advertising deal. The company had previously reached an agreement with Google (NASDAQ:GOOG) in March for a similar ad campaign. The company’s COO Alexis Nasard commented, “We are in talks with various stakeholders, including Facebook,” with another Heineken spokesman adding “The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google.” The company spends an estimated 4% of its annual marketing budget on e-marketing initiatives, with its main offline accounts at American firm Wieden & Kennedy and France’s Publicis Groupe.
In a related story, Facebook’s founder and CEO Mark Zuckerberg made headlines today with his comments that the social network is set to ” launch something awesome” next week. Reuters hints that the release may be a long-awaited app for the Apple (NASDAQ:AAPL) iPad, “speculation in technology blogs in recent weeks about various mobile products in development at Facebook, including the release of a long-awaited Facebook app for Apple Inc’s iPad and a specialized app for photo-sharing on the iPhone.” The top-secret project has reportedly been in development by a team of 40 Facebook employees at its Seattle office, the company’s largest engineering center outside its Palo Alto headquarters.
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