Here Is Apple’s Latest App Store Milestone

App Store 2008Apple’s (NASDAQ:AAPL) U.S. App Store has recently reached another important milestone, reports MacRumors. According to the latest data from several app-tracking platforms, Apple’s U.S. App Store now has over 1 million live apps. Although Apple revealed at its iPad media event in late October that it already had 1 million apps in its total global app catalog, this is the first time that it has exceeded 1 million apps exclusively in its U.S. App Store.

According to MacRumors, several app-tracking platforms have independently confirmed that the U.S. App Store has over 1 million apps, including app discovery platform Appsfire and app discovery site AppShopper. When the App Store debuted in July 2008, it only featured 500 apps. As noted by MacRumors, Apple has since approved around 1.4 million apps.

In May of this year, Apple crossed the 50 billion app download threshold and marked the occasion by awarding the person who downloaded the 50-billionth app a $10,000 App Store gift card. “We’re absolutely floored to cross this milestone in less than five years,” observed Apple Senior Vice President Eddy Cue.

Since then, Apple’s App Store has continued to grow at a rapid pace. During Apple’s recent fiscal fourth quarter earnings call, CFO Peter Oppenheimer noted that, “Cumulative app downloads have reached 60 billion and our app developers have now earned $13 billion from sales to the App Store, half of which they’ve earned in the last year.”

The continued strong growth in app sales has also fueled Apple’s overall iTunes sales. Apple typically takes 30 percent of the revenue generated by any app, while the rest goes to the app developer. According to Oppenheimer, “The strong iTunes sales combined with other software and service revenue resulted in total quarterly revenue 4.3 billion from iTunes software and services, an increase of 22 percent year-over-year.”

A recent comparative analysis of the three major app stores completed by Pfeiffer Consulting found that Apple’s App Store had the highest overall maturity index score of all three app stores. As defined by Pfeiffer, “the mature app store should not be envisioned as a simple market place to purchase apps, but as a tool that empowers you to reach the full potential of your device – whatever your interests or level of expertise.” Although Apple didn’t score the highest in every category, Pfeiffer concluded that Apple is “clearly ahead of the competition in terms of overall app store maturity.”

Apple has previously reported that customers are downloading “more than 800 apps per second at a rate of over two billion apps per month.” Based on that rate, Apple’s App Store downloads will likely surpass the 100 billion mark in less than two years.

Here’s how Apple traded on Friday.


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